LUME

Apr 2026

LUME presents 'Science of Smell,' a commercial campaign centered on the chemistry of body odor and the application of whole-body deodorant. The production features educational segments that break down skin pH through graphic-led demonstrations and clear product showcases. Developed by Quirk Creative, the project leans into a vibrant studio aesthetic. The film employs color blocking and saturated hues to maintain visual consistency across diverse talent sequences and laboratory-inspired props, including magnifying glass detailing and rotating pH color wheels. The work is captured through a clean, live-action technique designed for digital commercial platforms.

Horizontal, Commercial, Saturated, Warm

Skincare

Set-dressed

TVC / TV Commercial