LUME
Friends
Brand
ProjectFriends
Date
Apr 2026
Description
LUME presents 'Friends', a commercial spot highlighting the connection between two women in a sunlit residential garden. The narrative focuses on an authentic interaction, moving from a quiet moment of outdoor maintenance to a warm, candid reunion between friends. Produced with a natural light aesthetic, the film frames personal care as a functional element of daily activity. The execution relies on live-action technique to ground the product placement within a relatable social setting.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Cosmetics
Color
Hot Pink
Beige
Medium Grey
Background
House
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.