lululemon: Golf
Brand
Date
May 2023
Description
This commercial campaign for lululemon centers on the brand's golf collection, highlighting athletic performance on the fairway. The film captures the rhythm of the game through fluid drone footage and close-up tracking shots, emphasising movement-minded design against a backdrop of lush greens. Produced by Bodega Studios, the piece utilizes golden hour lighting to maintain a natural aesthetic, focusing on the intersection of technical gear and outdoor performance.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light, Drone footage
Industries
Color
Crimson
Pure White
Burgundy
Background
Park
Context
Advertising Campaign
Associated creatives
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