Logo

LSBU

TVC
Brand
LSBU
ProjectTVC
Date

Jan 2025

Description

This commercial campaign for London South Bank University focuses on the institution's urban campus identity and modern educational infrastructure. The production captures the intersection of academic life and the city, utilizing drone footage and crisp exterior lighting to establish the university's presence within the London skyline. Directed by the team at AdSmart from Sky, the film emphasizes a dynamic academic environment through live-action technique and energetic sequences. The narrative follows various student groups across library spaces and campus plazas, balancing architectural detail with the movement of student life.

Style

Horizontal, Commercial, Action, Clean

Techniques

Drone footage

Industries

Digital Media & Publishers

Background

Commercial Office

Context

TVC / TV Commercial

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