Loveshackfancy

Jan 2023

The Spring 23 editorial campaign for Loveshackfancy explores a romantic, pastoral aesthetic through a series of sun-drenched outdoor portraits. Captured by photographer Brydie Mack, the series oscillates between coastal surf scenes and garden settings, emphasizing the collection's textural details against raw, natural environments. Featuring styling by Megan Murray and makeup by Phoebe Fever, the imagery utilizes analogue film and warm natural light to achieve a nostalgic, grainy finish. The production moves from beachside movement to structured, rustic environments, highlighting the interplay between delicate fabrics and outdoor textures.

Editorial, Vertical, Warm

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign