Loveshackfancy

Jan 2025

The LSF x Bogner Fire + Ice campaign presents a fusion of high-performance winter apparel and the signature aesthetic of Loveshackfancy. The project leans into a warm, alpine-inspired narrative, blending floral motifs with technical ski silhouettes to bridge the gap between mountain-ready gear and lifestyle fashion. Photographer Dean Isidro captures the collection through a series of editorial and commercial images that emphasize texture and bright, natural light. Featuring models Myrthe Bolt and Vanessa Ouma, the visuals are defined by a vibrant pink and pastel palette, staged against snowy landscapes, rustic wood, and stone textures. Fashion editor and stylist Celia Azoulay curated the layered looks, while hair stylist Marki Shkreli and makeup artist Virginia Young contributed to the clean, polished aesthetic across the series.

Vertical, Warm

Natural light

Advertising Campaign