Loveshackfancy: LSF x Bogner Fire + Ice

Jan 2025

The LSF x Bogner Fire + Ice collaboration reimagines winter sportswear through the signature aesthetic of Loveshackfancy. This fashion campaign highlights a fusion of technical snow gear and distinctively soft, floral-driven design, favouring a warm, polished editorial style throughout the imagery. Photographer Dean Isidro captures the collection across both outdoor snowy landscapes and rustic indoor cabin environments. The visual narrative is defined by a consistent use of natural light, which emphasizes the playful pastel colour palettes, textured faux fur accents, and layered seasonal apparel. Fashion styling is led by Celia Azoulay, with hair styling by Marki Shkreli and makeup by Virginia Young, showcasing models Myrthe Bolt and Vanessa Ouma. The campaign leans into a vibrant, high-contrast look that balances functional winter silhouettes with detailed patterns and embellishments.

Vertical, Warm

Natural light

Advertising Campaign