Loveshackfancy

Jan 2022

The Spring '22 campaign for Loveshackfancy explores a pastoral and romantic aesthetic, set against sun-drenched meadows and coastal landscapes. Through a series of outdoor editorial portraits, the imagery emphasizes tactile textures including lace, embroidery, and delicate ruffles, anchored by a warm and nostalgic visual tone. Photographer Brydie Mack utilizes natural light and analogue film techniques to capture fluid movement and gentle, sun-soaked interactions with the environment. Production support was provided by RD Productions, with make-up artistry by Phoebe Fever, contributing to the soft, golden-hour-inspired look across the collection.

Editorial, Vertical, Warm

Natural light, Analogue / film

Luxury Fashion Houses

Advertising Campaign, Lookbook