Loveshackfancy: SPRING '22

Jan 2022

Loveshackfancy presents their Spring '22 campaign, a fashion editorial series that leans into romantic, pastoral aesthetics. The imagery moves through sun-drenched meadows, coastal shorelines, and woodland settings, focusing on fluid movement and the delicate textures of lace, ruffle, and embroidery. Photographed by Brydie Mack, the project utilizes warm golden hour light and the soft grain of analogue film to establish a nostalgic, lighthearted tone. Production was handled by RD Productions, with make-up by Phoebe Fever, who maintained a clean, natural aesthetic across the series.

Editorial, Vertical, Warm

Natural light, Analogue / film

Advertising Campaign, Lookbook