Loveshackfancy: Spring 2025 | Active
Apr 2025
Loveshackfancy presents its Spring 2025 Active collection, a transition into technical apparel that maintains the brand’s signature romantic aesthetic. Photographed by Dean Isidro, the campaign balances studio editorial work with lifestyle imagery, moving between a mottled blue backdrop and outdoor paths lined with cherry blossoms. The project highlights an energetic range of activewear, including floral-print hoodies, leggings, and sports bras in pastel palettes of lavender and pink. Through a blend of commercial portraits and dynamic movement, the collection channels a clean, natural-light aesthetic that emphasizes the textured fabric and coordinated layering of the sportswear pieces.
Vertical, Clean, Editorial, Warm
Natural light
Textured Backdrop
Advertising Campaign













