L'Oreal Paris
True Match - Dami Im
Brand
ProjectTrue Match - Dami Im
Date
Jan 2016
Description
L'Oreal Paris presents this portrait series for their True Match range, featuring singer Dami Im. The project leans into a refined commercial aesthetic, utilizing soft light to create a moody, intimate atmosphere that centers on the subject's features and minimalist styling. Captured by photographer Andrew J Morley, the work employs a clean, vertical composition. The execution prioritizes understated tones and precise framing, delivering a polished look for the cosmetics campaign.
Style
Vertical, Commercial, Moody
Techniques
Soft Light
Industries
Cosmetics
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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