L'Oreal Paris
L’Oréal Paris True Match Foundation
Brand
Date
Feb 2024
Description
L'Oreal Paris presents a beauty portrait campaign for the True Match Foundation. Featuring model Beverley Owusu, the imagery centers on high-definition facial clarity and natural skin texture. Photographer Lara Callahan captures the subject in a clean, editorial style. Utilizing soft lighting and a minimal white background, the campaign emphasises a natural makeup look through vertical composition.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Skincare
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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