L'Oreal Paris: L’Oréal Paris True Match Foundation
Brand
Date
Feb 2024
Description
L'Oreal Paris presents the True Match Foundation campaign, a beauty project captured by photographer Lara Callahan. The portrait features model Beverley Owusu, focusing on a clean, editorial aesthetic. Utilizing soft, even natural light, the campaign leans into a minimalist approach to emphasize skin texture and tone. The vertical framing and stark background isolate the subject, ensuring the product focus remains clear through professional beauty portraiture.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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