L'Oreal Paris

MAGIC RETOUCH BATHROOM

Brand

Date

Nov 2024

Description

L'Oreal Paris presents the Magic Retouch bathroom commercial, a beauty campaign showcasing the brand's root concealer spray within an upscale, cinematic setting. Directed by McCann Paris, the film focuses on the product application process, utilizing moody, warm lighting and specific interior design elements like checkerboard flooring to frame the narrative. Production for the project was handled by Divine Studio, with post-production services provided by Firm Studio. The execution relies on a high-end, cinematic aesthetic to highlight the product. The campaign is delivered in a vertical format, utilizing live-action techniques to emphasize the professional nature of the haircare range.

Style

Vertical, Cinematic, Moody, Warm

Industries

Haircare

Color

Jet Black

Beige

Background

Bathroom

Context

TVC / TV Commercial