The LORE Lil softie campaign introduces the brand’s Eau de parfum collection through a series of intimate, tactile portraits. Photographed by Estévez and Belloso, the visuals lean into a raw, candid aesthetic, utilizing tight macro framing to emphasize natural skin textures and organic details. By pairing minimalist fashion styling with subtle floral and confectionery elements, the imagery maintains a cohesive, stripped-back visual identity.
Working with makeup artist Anga Borodina, the campaign focuses on soft, diffused natural light to highlight clean contours and fine details. The execution employs a mix of clean editorial compositions and grainy textures, creating a sense of immediacy and tactile realism across the series.