L'Officiel Singapore: Soft Strength

Nov 2025

Soft Strength is a fashion editorial produced for L'Officiel Singapore, centered on the interplay between structured sartorial elements and raw, rugged environments. Captured by photographer Helene Sandberg, the series features model Nassia Matsa set against expansive stone quarries and turquoise waters. The visuals emphasize a tactile approach to high-fashion, utilizing natural light to highlight the intricate textures of heavy knits, structured leather, and utility-inspired tailoring. Fashion editor and stylist Joanne M Kennedy curates a wardrobe defined by monochromatic silhouettes and voluminous layering, creating a deliberate contrast against the harsh, desaturated stone backdrops. The imagery relies on hard light and minimalist composition to maintain a polished, editorial mood throughout the project. Hair and makeup styling by Liz Daxauer rounds out the production, opting for clean, understated beauty to balance the complex garment details.

Editorial, Vertical

Natural light

Editorial