L'Officiel Singapore

Nov 2025

Soft Strength is a fashion editorial produced for L'Officiel Singapore, centered on the interplay between structured, oversized silhouettes and the rugged, natural textures of a lakeside quarry. Captured by photographer Helene Sandberg, the series leverages hard natural light to cast graphic shadows, emphasizing the tactile qualities of heavy knitwear, leather, and tailored outerwear. The editorial features model Nassia Matsa, whose poses are set against steep rock faces and serene turquoise water. Fashion editor and stylist Joanne M Kennedy curated a selection of high-contrast garments, ranging from utility jackets to draped wool coats, while hair and makeup artist Liz Daxauer maintained a clean, understated aesthetic that complements the stark environment. Casting was provided by Christie Phedon.

Editorial, Vertical

Natural light

Editorial