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L'Officiel Italia

Couture Urbaine
Date

Sep 2025

Description

Couture Urbaine is a fashion editorial produced for L'Officiel Italia, capturing a series of high-contrast compositions set against the historic architecture of Paris. The series balances the structural complexity of haute couture with expansive, geometric urban vistas, utilizing dramatic low angles and hard light to highlight the intricate draping, sheer layers, and metallic textures of the garments. Photographer Giulio Rustichelli leads the visual narrative, juxtaposing model Dimana Sarmenova against neoclassical facades and sweeping city skylines. The imagery features a mix of polished, monochrome, and warm-toned aesthetics, often leaning into the tactile quality of analogue film to emphasize the sculptural forms of the wardrobe. The production was guided by fashion director and stylist Giulio Martinelli, with beauty direction provided by hair stylist Alessandro Rebecchi and makeup artist Lloyd Simmonds. Together, the team delivers a rigorous study of form and texture, framed within the elevated perspectives of Parisian rooftop balconies and stone promenades.

Style

Editorial, Vertical

Techniques

Natural light

Background

Rooftop

Context

Editorial

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