L'Officiel Italia: Couture Urbaine

Brand

L'Officiel Italia

Date

Sep 2025

Description

Couture Urbaine is a fashion editorial produced for L'Officiel Italia, capturing the interplay between high-fashion silhouettes and the historic urban geometry of Paris. Photographed by Giulio Rustichelli, the series utilizes hard light and dramatic angles to accentuate the sculptural volumes of couture garments against neoclassical domes and sprawling city skylines. Featuring model Dimana Sarmenova, the project leans into a polished, high-contrast aesthetic. Through a mix of monochrome and warm color palettes, the editorial explores the relationship between intricate fabric textures—ranging from sheer organza and lace to metallic fringe—and the rigid, architectural backdrop of the city. Fashion direction was led by Giulio Martinelli, with hair styling by Alessandro Rebecchi and makeup by Lloyd Simmonds. The visual narrative relies on natural light to heighten the mood, employing techniques that emphasize graphic composition and tactile detail.

Style

Editorial, Vertical

Techniques

Natural light

Background

Rooftop

Context

Editorial