L'Officiel Belgium

Jun 2026

For L'Officiel Belgium, Gloss & Disorder captures the quintessential tension between luxury fashion houses and a raw, subversive visual vernacular. This fashion editorial campaign pivots away from traditional softness, leaning instead into a high-contrast aesthetic that feels both deliberate and chaotic. Through the lens of photographer Vincent van den Dries, the project explores the interplay of high-fashion styling and heavy, graphic makeup, creating a series of portraits that feel simultaneously polished and unhinged. Fashion editor and stylist Jan Bries masterfully balances these contradictions, juxtaposing ornate textures like bouclé and tiger-print faux fur against the sharp, industrial edge of metallic geometric accessories and wet-look hair. Executed with a sophisticated blend of studio strobe and chiaroscuro lighting, the series channels a moody, editorial minimalism that prioritizes sharp silhouettes and architectural detail. Whether capturing the grit of smudged eyeliner against a stark white backdrop or the textured complexity of a layered ensemble, the work remains grounded in a clean, high-key compositional framework. By layering techniques like wind-swept movement and intense, direct gazes, the team crafts an evocative narrative that feels at once classic and contemporary. It is a calculated study in contrasts, where the elegance of heritage luxury is disrupted by an unapologetic, modern attitude, resulting in a cohesive series that elevates the portrait genre within the luxury fashion sector.

Editorial, Vertical, Vertical

Studio strobe

Luxury Fashion Houses, Fashion