Logo

Lincoln

SUV: Family
Date

Jun 2022

Description

Lincoln showcases its luxury SUV lineup in this cinematic campaign, highlighting the design and interior features of its current model range. The film transitions through diverse environments, from arid desert expanses to nighttime urban grids, establishing a visual scope that bridges rugged utility with refined comfort. Technically, the project employs clean live-action techniques, emphasizing the vehicle's signature grilles and badge details through polished post-production. The interior focus captures elements such as panoramic sunroofs and digital cockpit technology, framing the driving experience as an exercise in balanced aesthetics. The work was developed with creative input from agency Hudson Rouge, with music and sound production by Yessian Music.

Style

Horizontal, Cinematic, Clean

Industries

Luxury Automotive

Color
Jet Black
Beige
Charcoal
Context

TVC / TV Commercial

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