Lincoln: Lincoln - Dreams of Neon (Night Driving)

Sep 2023

Lincoln showcases its luxury SUV in 'Dreams of Neon,' a cinematic commercial that emphasizes the vehicle’s design and technology through a nighttime urban lens. The film features the electric model navigating cityscapes bathed in vibrant neon, highlighting exterior details such as the charging port and front grille under low-key lighting. Inside the cabin, the narrative follows a driver interacting with advanced digital dashboard displays. This live-action piece relies on a cinematic approach to frame the vehicle's sleek geometry against a backdrop of artificial, glowing light. Production was led by Hudson Rouge with Stink Films Berlin, featuring VFX work by Rare Medium TV and Preymaker, and sound design by MAS-Music and Strategy and Heard City.

Horizontal, Cinematic, Neon

Street

TVC / TV Commercial