Lil Baby
How It Feels Official Music Video
Brand
Date
Jul 2026
Description
The official music video for Lil Baby’s 'How It Feels' explores a polished, upscale narrative through a blend of urban imagery and formal portraiture. Featuring Lil Baby and Lil Durk, the production moves between high-angle cinematic drone footage of city skylines and focused, live-action sequences set among luxury vehicles and evening gatherings. Technically, the piece leans into a sophisticated aesthetic, utilizing moody color grading and warm tones to contrast against a monochrome palette. Post production and VFX work by William McVay reinforces the project's cinematic quality through precise movement and integrated lighting effects.
Style
Horizontal, Cinematic, Monochrome, Warm
Techniques
Drone footage
Industries
Music
Color
Pure White
Jet Black
Background
Street
Context
Music Video
Associated creatives
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