Lil Baby
How It Feels Official Music Video
BrandLil Baby
Date
Jul 2026
Description
The official music video for Lil Baby's 'How It Feels' explores a polished, upscale narrative through a series of rhythmic, high-production sequences. The project captures the track's aesthetic with cinematic aerial drone footage of cityscapes that ground the work in a distinct urban setting. Featuring appearances by Lil Baby and Lil Durk, the visual narrative contrasts street-level imagery with formal, elegant indoor environments. The production employs moody color grading and dramatic lighting to maintain a cohesive tone throughout the live-action piece. Post-production and VFX were managed by William McVay.
Style
Horizontal, Cinematic, Monochrome, Warm
Techniques
Drone footage
Industries
Music
Color
Pure White
Jet Black
Background
Street
Context
Music Video
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