Alaïa: Lignes d'Hiver

Oct 2026

Lignes d'Hiver for Alaïa is a fashion campaign captured by photographer David Sims. The imagery leans into a cinematic editorial mood, set within the interiors of a classic apartment defined by parquet flooring, ornate wall panelling, and soft natural light. Featuring model Alaina Rae, the work emphasizes sculptural silhouettes and the rich textures of the collection against a sophisticated domestic backdrop. The campaign utilizes a clean, monochrome aesthetic throughout, leaning into analogue film techniques to create high-contrast visuals. By focusing on direct, candid poses and structured framing, the series highlights the brand's sharp tailoring and architectural influence, anchored by minimal typography.

Editorial, Monochrome, Clean, Horizontal

Analogue / film

Advertising Campaign