LG showcases the V40 ThinQ smartphone in this commercial spot, highlighting the integration of Google Assistant in everyday travel preparation. The narrative centers on a user interacting with the device through voice commands to organize a suitcase.
Featuring a top-down perspective, the production emphasizes the device's design through a mix of live-action technique and CGI elements. The visual execution remains clean and product-focused, with post-production and VFX handled by STUCK IN MOTION.