LG
The End of the World
Brand
ProjectThe End of the World
Date
Dec 2024
Description
LG explores high-stakes scenarios in this commercial campaign, 'The End of the World.' The cinematic, live-action production captures a chaotic cityscape under meteor-driven duress, juxtaposing mass panic against the composure of an individual focused on their mobile device. Developed by Y&R Singapore, the project leans heavily into high-intensity action sequences. Technical execution relies on complex VFX, which ground the fantastical elements within the urban setting.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Consumer Electronics
Color
Jet Black
Pure White
Light Grey
Background
Street
Context
TVC / TV Commercial
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