LG: The End of the World

Dec 2024

LG explores the intersection of consumer technology and high-stakes drama in "The End of the World." The commercial follows a young protagonist who remains composed while navigating a chaotic city street, as meteors descend in the background. The project relies on a cinematic live-action technique to ground the high-concept premise, utilizing dynamic motion to contrast the unfolding catastrophe with the central character's focus. Produced by Prodigy Films with creative input from Y&R Singapore, the film utilizes complex VFX to realize the scale of the environment. Fin Design + Effects managed the extensive post-production requirements, delivering a sequence that leans into a high-octane visual style to capture the viewer's attention.

Horizontal, Action, Cinematic

VFX / visual effects

Street

TVC / TV Commercial