Lexus: Uncharted
Brand
Date
Nov 2024
Description
Lexus presents 'Uncharted,' a cinematic commercial for the luxury automotive market that explores themes of discovery and travel. The film follows the vehicle as it traverses a diverse landscape, ranging from rugged mountain ranges and coastal paths to expansive desert terrain. Produced by DOMO, the project utilizes drone cinematography and atmospheric grading to capture the SUV in shifting light, moving from the soft tones of sunrise to the deep shadows of dusk. The aesthetic relies on natural lighting and live-action techniques to emphasize the environment and the interplay between modern design and untamed wilderness.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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