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Lexus: The Drive Within Us

Brand
Lexus
Date

Dec 2022

Description

Lexus presents 'The Drive Within Us,' a commercial spot centered on the intersection of modern lifestyle and luxury automotive design. The film follows a protagonist navigating professional and urban environments, pairing his daily routine with the presence of a contemporary bronze crossover SUV. Captured through live-action technique, the production employs low-angle tracking shots to emphasize the vehicle's form against the backdrop of dynamic cityscapes. The visual narrative is defined by a clean aesthetic, utilizing warm interior lighting and precise color grading to maintain sharp detail throughout the exterior and interior sequences. Sound design and original music were provided by Barking Owl.

Style

Horizontal, Commercial, Clean

Industries
Luxury Automotive
Color
Rust
Jet Black
Background

Street

Context

TVC / TV Commercial

Associated creatives

Barking Owl
Barking OwlMusic / Sound
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