Lexus: RX Series
Brand
Date
Nov 2022
Description
Lexus presents a campaign for the RX Series luxury SUV, capturing the vehicle within a moody, twilight-to-nighttime residential setting. The film highlights the signature spindle grille and LED headlights, transitioning from static shots of the SUV parked at a modern home to dynamic sequences on winding country roads. Developed by agency Dentsu, the spot leans into a cinematic aesthetic, utilizing cool blue color grading and dramatic nocturnal lighting to showcase the vehicle’s interior cockpit and ambient interior features. Post-production and VFX were managed by Studio Feather, maintaining a consistent live-action technique throughout the production.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Color
Pure White
Jet Black
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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