Lexus
Poise
Brand
ProjectPoise
Date
Feb 2025
Description
Lexus presents 'Poise,' a commercial campaign that explores the intersection of precision engineering and human movement. The film features a ballerina executing intricate choreography in a dark studio, using high-contrast lighting to highlight both the dancer's form and the vehicle's design. Produced by All Of Us Here, the project relies on a monochrome visual language to emphasize texture and fluid motion. The edit juxtaposes tight close-ups of the dancer's movements with refined shots of the automobile, leaning into a cinematic aesthetic.
Style
Horizontal, Cinematic, Monochrome, Matte
Industries
Luxury Automotive
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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