Lexus
Poise
Brand
ProjectPoise
Date
Feb 2025
Description
Lexus presents Poise, a high-contrast automotive commercial that mirrors the intricate motion of classical ballet with the engineering of a luxury vehicle. The production, helmed by All Of Us Here, focuses on the intersection of human grace and machine design through a series of fluid, choreographed sequences. Captured in monochrome, the project leans into cinematic low-key lighting to emphasize texture and sharp silhouettes. The film moves between macro details of pointe shoes and muscle definition to the sleek lines of the car, maintaining a consistent visual rhythm throughout the spot.
Style
Horizontal, Cinematic, Monochrome, Matte
Industries
Luxury Automotive
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.