Lexus: Poise
Brand
Date
Feb 2025
Description
Lexus presents 'Poise,' a commercial campaign that explores the intersection of precision engineering and human movement. The film features a ballerina executing intricate choreography in a dark studio, with the high-contrast visuals drawing parallels between the grace of the performer and the design of the luxury vehicle. Produced by All Of Us Here, the project utilizes cinematic, monochrome cinematography to emphasize texture and fluid motion. The production leans into low-key lighting to maintain a focus on the kinetic energy of the ballerina alongside the automotive aesthetics.
Style
Horizontal, Cinematic, Monochrome, Matte
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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