Lexus: Life Uncharted
Brand
Date
May 2023
Description
Lexus presents 'Life Uncharted,' a cinematic commercial for the luxury automotive sector that documents a journey through diverse terrains. The project captures the experience of a vehicle navigating mountain passes and coastal routes through a series of expansive, atmospheric vistas. The production utilizes drone footage and live-action techniques to emphasize exploration. With a moody aesthetic and deliberate, measured pacing, the piece features warm, cinematic lighting across remote environments and urban horizons.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Drone footage
Industries
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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