Lexus: ES
Brand
Date
Jun 2025
Description
Lexus presents a campaign for the ES luxury sedan, featuring a narrative that transitions from classical urban settings to a high-tech future. The visual execution utilizes cinematic live-action techniques, framing the vehicle through dynamic tracking shots and low-angle cinematography that emphasize its exterior design and lighting signatures. The production, handled by Local Boy, captures the sedan navigating both realistic streetscapes and digital-enhanced environments. Inside the cabin, the focus remains on the interplay between the driver and the vehicle's interface as it moves through a stylized cityscape.
Style
Horizontal, Cinematic
Industries
Color
Silver
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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