Lexus

Director's Cut

Brand

Date

Jul 2023

Description

This commercial campaign for Lexus, titled Director's Cut, captures a dynamic sports car navigating both a stark, industrial airplane hangar and a wide-open airstrip. The edit features a blend of tight interior dashboard perspectives and high-speed exterior tracking shots, interspersed with glimpses of the production process on location. Produced by Biscuit Filmworks UK with creative direction from agency Team One, the project employs a cinematic, live-action technique. The visual palette leans into a warm aesthetic, balancing the precision of the automotive subject with the character of its setting.

Style

Horizontal, Cinematic, Warm

Industries

Luxury Automotive

Color

Scarlet

Jet Black

Pure White

Background

Warehouse

Context

Brand Film / Corporate Video