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Levi's: Levis George Kittle

Brand
Date

Jan 2023

Description

Levi's presents a dynamic commercial featuring George Kittle, set against a backdrop of outdoor football action. The production, helmed by Underhill, leans into an active, energetic tone through live-action footage captured on 16mm film. The commercial balances casual apparel with the movement of the sport, using natural light and warm colour grading to define the aesthetic. The outdoor setting emphasizes a grounded, authentic feel throughout the campaign.

Style

Horizontal, Commercial, Action, Warm

Techniques

Analogue / film, Natural light, Super 8 / 16mm

Industries
Background

Park

Context

Advertising Campaign, TVC / TV Commercial

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