Levi's: Levis George Kittle
Brand
Date
Jan 2023
Description
Levi's presents a dynamic commercial featuring George Kittle, set against a backdrop of outdoor football action. The production, helmed by Underhill, leans into an active, energetic tone through live-action footage captured on 16mm film. The commercial balances casual apparel with the movement of the sport, using natural light and warm colour grading to define the aesthetic. The outdoor setting emphasizes a grounded, authentic feel throughout the campaign.
Style
Horizontal, Commercial, Action, Warm
Techniques
Analogue / film, Natural light, Super 8 / 16mm
Industries
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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