L'Etiquette Magazine

Apr 2025

L'Etiquette Magazine presents an editorial series featuring Rick Owens and Michele Lamy, captured in a collection of portraits that lean into raw, intimate aesthetics. Through a mix of monochrome and natural light compositions, the work explores the distinct personal styles of the pair within minimalist, textured interior settings. Photographer Maxime La works alongside creative director Lolita Jacobs to anchor the visuals in sharp, tactile detail—from the heavy knitwear and sculptural accessories to the expressive framing. The series utilizes analogue film techniques and high-contrast flash to emphasize character and movement, grounding the fashion editorial in a clean, direct visual language.

Editorial, Clean, Vertical, Monochrome

Luxury Fashion Houses

Editorial