L'Etiquette Magazine

Apr 2026

L'Etiquette Magazine continues to push the boundaries of menswear through its latest fashion editorial, captured through the keen lens of photographer Pierre Emmanuel Testard. This series of portraits emphasizes a crisp, classic editorial aesthetic, stripping away distractions to place the spotlight firmly on garment construction and contemporary styling. Under the sharp creative guidance of fashion director Gauthier Borsarello, the project leans into a minimalist studio environment where clean, bright lighting—utilizing both studio strobe and natural light techniques—serves to highlight the intricate textures of tailored blazers, striped turtlenecks, and layered casual wear. Model Bo Van der Vloet anchors the series with a steady, neutral presence, effortlessly moving between relaxed, oversized suiting and precise, utilitarian-inspired ensembles. The work is refined by the subtle contributions of hair stylist Eduardo Bravo and makeup artist Carole Hannah, who maintain a polished yet grounded look that prioritizes authenticity over artifice. By combining deliberate, high-contrast portraiture with the sparse, architectural framing characteristic of elite fashion publishing, this shoot celebrates the nuance of modern masculinity. The deliberate inclusion of editorial text and brand credits within the frame transforms these images into a cohesive document of style, reinforcing the magazine's reputation for curation. Every element, from the deliberate crease of a trouser to the careful interplay of graphic prints, underscores a commitment to high-end craftsmanship within the luxury fashion industry.

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