Les Mills
Be Imperfect
Brand
ProjectBe Imperfect
Date
May 2026
Description
Les Mills presents the Be Imperfect campaign, a high-energy series documenting a diverse collective of individuals across a variety of disciplines, from weightlifting and cycling to yoga. Set within a modern training facility, the project leans into a raw aesthetic defined by moody indoor lighting and dynamic, live-action techniques. Developed in collaboration with agency Motion Sickness and production house Good Oil, the work prioritizes physical exertion and focused movement. By utilizing cinematic camera angles and an action-oriented visual language, the campaign captures the intensity of daily fitness routines.
Style
Horizontal, Action, Cinematic, Gritty
Industries
Fitness
Color
Jet Black
Beige
Navy
Background
Gym
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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