Les Mills: Be Imperfect
Brand
Date
May 2026
Description
Les Mills presents Be Imperfect, a campaign that captures the raw intensity of physical training through a series of gym-based athletic exercises. The project showcases a diverse range of disciplines, from weightlifting to yoga, staged within a contemporary fitness facility. Developed by agency Motion Sickness with production by Good Oil, the campaign leverages a live-action technique to underscore the energy of the sessions. The visual execution alternates between natural daylight and moody indoor lighting, using dynamic camera angles to track weightlifting, cycling, and mat-based movements.
Style
Horizontal, Action, Cinematic, Gritty
Industries
Color
Jet Black
Beige
Navy
Background
Gym
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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