Legrand
Legrand and DENTSU CREATIVE sign the first chapter of new, unexpected stories
Brand
Date
Jan 2026
Description
Legrand introduces the Arteor Advance switch through a sophisticated product campaign developed by Dentsu Creative France. The piece highlights the functional precision of the hardware, focusing on the mechanical movement of the floating rocker and the clean, architectural surface finishes of the unit. Utilizing polished 3D render and CGI techniques, the production leans into dramatic studio lighting to define the switch's minimalist contours. The commercial presents the hardware as a design-forward element within the consumer electronics space.
Style
Horizontal, Commercial, Clean, Polished
Techniques
3D render / CGI
Industries
Consumer Electronics
Color
Jet Black
Charcoal
Background
Solid Colour
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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