LE SSERAFIM Brand Identity 2024

Description

This brand identity project for LE SSERAFIM showcases a minimalist product suite arranged neatly on a dark slate stone surface. The composition features a black folded packaging bag embossed with the LE SSERAFIM logo, a stack of matching black business cards, and printed collateral including the Fearless publication. The arrangement employs sharp lighting that casts subtle shadows, highlighting the tactile matte textures of the paper and card surfaces. Created by HuskyFox, the design system utilizes high-contrast monochrome tones and bold typography to establish a sophisticated and cohesive visual language.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Background

Stone Texture

Context

Advertising Campaign