LaCollection
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2022
Description
LaCollection presents a cohesive brand identity that bridges historical art with digital platforms. The project, developed for the technology and digital platform sector, utilizes a minimalist aesthetic and editorial layout to present classical works alongside modern UI elements. Designed by DoThings, the visual system features prominent serif typography, clean margins, and an earthy color palette. The identity spans both physical architectural installations and digital mobile interfaces, incorporating QR codes and structured exhibition cards to authenticate and contextualize traditional artwork in a contemporary digital space.
Style
Horizontal, Clean, Commercial, Minimalist
Techniques
Typography, UI illustration
Industries
Apps & Digital Platforms
Color
Jet Black
Pure White
Associated creatives
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