LaCollection: Brand Identity

Jun 2022

LaCollection presents a comprehensive brand identity system that bridges classical fine art with modern digital authentication. Designed by DoThings, the project establishes a cohesive visual language across both web and mobile platforms, blending historical archival imagery with clean, modern UI illustration and oversized serif typography. The identity focuses on an editorial aesthetic, utilizing a restrained, earthy color palette and minimalist layouts to showcase museum partnerships and curated artist collections. Each interface integrates QR codes and structured digital product displays, ensuring the classical works are presented with technical precision. Beyond digital interfaces, the brand extends into architectural installations, maintaining a high-contrast design language that pairs bold typography with historical print illustrations. The identity work remains consistent across print collateral and mobile application mockups, emphasizing a sophisticated, archive-focused visual narrative.

Horizontal, Clean, Commercial, Minimalist

Typography, UI illustration