Kyha Studios: Le Coucou

Jan 2024

Kyha Studios explores the intersection of bridal couture and high-altitude escapism in Le Coucou. This fashion editorial campaign juxtaposes structured, shimmering evening wear against the stark, vast terrain of an alpine resort, utilizing an editorial approach to highlight the movement and texture of gowns against pristine snowdrifts and mountain peaks. The series features imagery captured by photographer Emily Abay, who employs natural light to accentuate the contrast between ethereal, sheer fabrics and the rugged outdoor environment. Production, managed by Walter Scott, integrates the alpine setting through elements like helicopters and ski gear, while makeup artist Candice September balances the high-fashion aesthetic with a clean, deliberate look. The collection leans into a palette of crisp white and soft sage, occasionally accented by reflective surfaces and bold metallic sequins.

Editorial, Vertical, Clean, Warm

Natural light

Snowfield

Advertising Campaign