KY

Feb 2026

KY introduces the 'Wishin' & Hopin' campaign, a seasonal promotional project centered on the brand's Date Night bonus pack. The creative execution utilizes a clean, minimalist aesthetic, presented against a seamless white background to emphasize the gift-ready nature of the product. The visual language relies on soft, even studio lighting to highlight a consistent red-and-white color palette. The project was developed by agency partner DDB Global, with sound and music production provided by Motive Music Sound. The campaign spans both video and static photography, focusing on a curated sequence of novelty gift items to build anticipation around the product offering.

Horizontal, Commercial, Clean

Cosmetics

White Seamless