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Two hands resting on a long white gift box tied with a vibrant red satin bow against a white background.
Two hands resting on a long white gift box tied with a vibrant red satin bow against a white background.

KY Wishin' & Hopin' 2026

About

KY introduces the Wishin' & Hopin' campaign, a commercial project developed by DDB Global. The creative focuses on a series of novelty gift items, moving from a curated unboxing sequence to the presentation of the KY Date Night bonus pack. The production utilizes a clean aesthetic, characterised by studio lighting and a consistent red and white palette. Motive Music Sound provided the audio components for the video elements, while the imagery maintains a minimalist, commercial approach.

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