Kotex
You Asked. We Heard.
Brand
ProjectYou Asked. We Heard.
Date
Apr 2026
Description
Kotex’s latest commercial campaign, 'You Asked. We Heard,' centres on candid dialogue regarding personal care products. The film features a series of testimonials from young women set against a uniform, vibrant red tiled backdrop that provides a cohesive visual language throughout the project. Produced by Stink Films with creative direction from GUT Miami and post-production by Mackcut, the project leans into a clean, high-key aesthetic. The work utilises live-action techniques to capture focused conversations, with the bright, high-contrast lighting emphasizing the participants' dialogue within the minimalist set.
Style
Horizontal, Commercial, Clean
Industries
Cosmetics
Color
Pure White
Jet Black
Background
Bathroom
Context
TVC / TV Commercial
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