Kokoro Amsterdam

Jan 2025

Kokoro Amsterdam's brand identity establishes a distinct visual language for the Japanese-inspired kitchen, blending traditional culinary motifs with contemporary graphic illustration and motion design. The project spans stationery design, apparel, and digital web layouts, utilising a vibrant colour palette and clean vector-style lines to anchor the brand's presence across multiple platforms. Executed by 27b and Andrew Tseng, the identity relies on minimalist composition and bold typography to highlight food photography and playful, highly detailed character illustrations. Techniques such as emboss and deboss effects on print collateral add a tactile dimension to the identity, while motion graphics ensure a dynamic application of the brand's core imagery.

Artistic, Vertical, Clean

Solid Colour