Kokoro Amsterdam Brand Identity 2025

About

This striking illustrative poster was created as part of the brand identity project for Kokoro Amsterdam by Andrew Tseng and 27b. The composition centres on a fantastical, highly muscular character with a dog-like head and humanoid body, wearing a simple sash and holding a bowl of ramen noodles. In its other hand, the creature delicately manipulates giant chopsticks holding a stylized fish head over the bowl. The background is a vibrant textured blue, overlaid with bold white typography reading KOKORO at the top and RAMEN AT BAR THEO at the bottom. The distinctive stippled shading texture and graphic illustration style give the piece a playful yet bold visual impact.