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  • ·Kokoro Amsterdam Brand Identity Poster by Andrew Tseng
BrandKokoro Amsterdam
ProjectBrand Identity
Illustrated poster featuring a muscular dog-headed figure holding chopsticks and a bowl of ramen noodles against a blue background.

Kokoro Amsterdam Brand Identity 2025

Associated creatives

27b
27bGraphic Design
Andrew Tseng
Andrew TsengIllustration

Tags

illustrated posterposter illustrationillustration posterramen bowlramen noodleschopsticksdog headed figuremuscular character

Description

This striking illustrative poster was created as part of the brand identity project for Kokoro Amsterdam by Andrew Tseng and 27b. The composition centres on a fantastical, highly muscular character with a dog-like head and humanoid body, wearing a simple sash and holding a bowl of ramen noodles. In its other hand, the creature delicately manipulates giant chopsticks holding a stylized fish head over the bowl. The background is a vibrant textured blue, overlaid with bold white typography reading KOKORO at the top and RAMEN AT BAR THEO at the bottom. The distinctive stippled shading texture and graphic illustration style give the piece a playful yet bold visual impact.

Style

Artistic, Vertical, playful, Pastel

Techniques

Ink

Industries

Restaurants

Color

Sky Blue (60%)
Nude / Sand (40%)

Background

Illustrated Frame

Context

Advertising Campaign