Kohl’s Valentine’s Day 2021 campaign features a series of intimate, domestic scenes centered on the exchange of fine jewelry and watches. Captured in a living room setting, the commercial leans into a warm aesthetic, utilizing golden hour and natural light to highlight the gifting experience.
The project incorporates live-action techniques to document reactions as individuals unwrap gifts, paired with integrated promotional graphics for retail offers. Creative direction was provided by Triptent, with a custom score by MAS-Music and Strategy.
