The brand identity for KOA Kids, developed by graphic designer Oliver Grace, centers on a vibrant and tactile visual language. The project spans diverse media, from lifestyle photography featuring children in a studio environment to detailed motion graphics and UI illustrations for a mobile application.
Throughout the campaign, the identity leans into a playful aesthetic defined by clean geometry and a warm, punchy color palette of terracotta, yellow, and coral red. The design system incorporates 3D renders of character-led packaging, minimalist typography, and organic logo animations that transition between hand-drawn sketches and solid graphic forms, ensuring a modern presence across outdoor billboards and digital touchpoints.
