Kisqali Mona

Aug 2026

In a poignant intersection of public awareness and documentary storytelling, the latest project for Kisqali Mona crafts a compelling narrative around the resilience of everyday life in the heart of New York City. By centering the story on Mona, a lifelong bus driver, the campaign eschews high-concept artifice in favor of a grounded, human-centric approach that honors the dignity of essential work. The visual narrative relies on a polished live-action technique, moving fluidly from the intimate confines of a bus cockpit to sweeping, cinematic vistas of the urban landscape. This deliberate shift in perspective—alternating between steady dashboard shots and expansive architectural cuts—successfully highlights the protagonist’s deep-rooted connection to her commuters and the bustling metropolis she helps navigate. The production team, including the creative minds at Merkley+Partners and production lead William McVay, utilizes a naturalistic color palette and bright, ambient lighting to ground the work in reality. Through a blend of slow motion and authentic character studies, the film channels a reflective tone that captures the quiet pride of service. By avoiding polished editorial minimalism in favor of a more tactile, documentary lifestyle style, the project effectively communicates a message of empowerment, proving that even the most routine daily experiences can resonate with profound emotional weight and cultural significance.

Documentary, Vertical, Cinematic, Warm

Public Awareness

Advertising Campaign