KIKO Milano

Jun 2026

The Kiko Milano x Madonna 2026 collaboration marks a high-octane fusion of beauty and pop iconography, capturing a behind-the-scenes perspective that leans into an atmospheric, conceptual visual language. Through a series of stylized, immersive compositions, the campaign channels a bold monochromatic aesthetic, drenched in intense ultraviolet and electric blue lighting. Creative director Drew Elliott masterfully navigates this collaborative tension, orchestrating a series of editorial portraits and cinematic snapshots that bridge the gap between polished commercial output and intimate, raw production access. Captured by photographer Ricardo Gomes, the imagery utilizes sophisticated techniques—including studio strobe illumination and delicate layers of sheer fabric—to create an ethereal depth. The project relies on the contrast between high-key, direct portraiture and the shadowy, cinematic geometry of nested neon portals. Stylistically, the series emphasizes texture through the presence of glossy latex, fuzzy knitwear, and intricate lace, all brought together by the expert grooming of hair stylist Eugene Souleiman and makeup artist Marcelo Gutierrez. By layering technical elements like grid overlays and cinema camera rigs directly into the frame, the project captures the collaborative rhythm of the beauty industry. Ultimately, this body of work reads as a sophisticated exploration of identity and artifice, where the vibrant, saturated palette serves to elevate the cosmetics brand into a realm of futuristic, high-fashion storytelling.

Editorial, Lifestyle, Cinematic

Live-action Technique

Cosmetics, Beauty