Kiki de Montparnasse

Oct 2024

The Holiday 2024 ad campaign for Kiki de Montparnasse channels an era of silver-screen glamour, effectively blending high-end lingerie with an evocative, cinematic aesthetic. Captured by photographer Kevin Sinclair, the series leans into the intimate tension between vulnerability and power, featuring model Tori Praver as the centerpiece of a sophisticated, nocturnal narrative. Under the collaborative creative direction of David Kim and Akaya Notake, the campaign utilizes a moody, low-key chiaroscuro lighting scheme that draws out the intricate textures of lace, leather, and shimmering sequins. Deborah Afshani’s styling elevates the collection, pairing sheer fabrics and delicate underpinnings with architectural accessories like opera-length gloves and tuxedo-style tailoring. The visual language is deeply atmospheric, moving from velvet-drenched theater seats to the polished, reflective surfaces of an upscale lounge, with hair by Kenna and makeup by Jodie Boland further defining the campaign’s polished, editorial polish. By balancing editorial sensibilities with commercial polish, the work avoids the typical holiday tropes, opting instead for a rich, monochromatic depth that feels both timeless and alluring. The resulting imagery emphasizes a sense of refined mystery, where every shadow and glint of warm amber light serves to highlight the craftsmanship of the lingerie. Through this careful orchestration, the campaign establishes a distinct, luxurious identity that feels entirely immersive and meticulously composed, perfectly capturing the brand's commitment to elegance and sensuality.

Editorial, Cinematic, Cinematic

Natural light, Low-key / chiaroscuro, Low-key / chiaroscuro

Lingerie & Underwear, Fashion