Model wearing purple lace lingerie and black gloves reclining in a plush armchair for Kiki de Montparnasse

Model leaning against a polished marble bar in a sheer black embellished dress, with warm atmospheric lighting inside a bar.

Model Tori Praver in black leather skirt and gloves standing beside dark velvet drapes for Kiki de Montparnasse

Model Tori Praver wearing a dark sequin evening dress with a high slit standing against a dark wall for Kiki de Montparnasse.

Model Tori Praver seated on a green barstool wearing a black blazer and lace tights for Kiki de Montparnasse.

Model Tori Praver posing against a pink wall wearing a black sheer halter dress for Kiki de Montparnasse

Model Tori Praver seated on a dark velvet couch wearing a satin slip and faux fur coat for Kiki de Montparnasse.

Model in purple lingerie and black leather gloves seated in an armchair for Kiki de Montparnasse campaign

Kiki de Montparnasse Holiday 2024 Ad Campaign 2024

About

The Holiday 2024 ad campaign for Kiki de Montparnasse channels an era of silver-screen glamour, effectively blending high-end lingerie with an evocative, cinematic aesthetic. Captured by photographer Kevin Sinclair, the series leans into the intimate tension between vulnerability and power, featuring model Tori Praver as the centerpiece of a sophisticated, nocturnal narrative. Under the collaborative creative direction of David Kim and Akaya Notake, the campaign utilizes a moody, low-key chiaroscuro lighting scheme that draws out the intricate textures of lace, leather, and shimmering sequins. Deborah Afshani’s styling elevates the collection, pairing sheer fabrics and delicate underpinnings with architectural accessories like opera-length gloves and tuxedo-style tailoring. The visual language is deeply atmospheric, moving from velvet-drenched theater seats to the polished, reflective surfaces of an upscale lounge, with hair by Kenna and makeup by Jodie Boland further defining the campaign’s polished, editorial polish. By balancing editorial sensibilities with commercial polish, the work avoids the typical holiday tropes, opting instead for a rich, monochromatic depth that feels both timeless and alluring. The resulting imagery emphasizes a sense of refined mystery, where every shadow and glint of warm amber light serves to highlight the craftsmanship of the lingerie. Through this careful orchestration, the campaign establishes a distinct, luxurious identity that feels entirely immersive and meticulously composed, perfectly capturing the brand's commitment to elegance and sensuality.