KIDMAN: KIDMAN 2025 Campaign

Aug 2025

The KIDMAN 2025 campaign presents a series of studio-based portraits that emphasize clean tailoring and sculptural silhouettes. Shot by photographer Mark Abegg de Boucherville under the creative direction of Benjamin Grillon, the collection leans into a minimalist aesthetic, utilizing a neutral grey seamless backdrop to maintain focus on the garments' sharp lines and textures. Fashion editor Ondine Azoulay curates the styling, ranging from structured evening wear to sheer, ruched textures in black and burgundy palettes. The imagery, which includes monochrome and editorial portraits, features model Beauïse Genç. Complementing the formal compositions, makeup artist Lisa Michalik introduces a signature bold red lip, while casting director Maxime Valentini completes the production team. These visuals highlight a polished, commercial sensibility through precise beauty light and careful shadow control.

Editorial