KIDMAN

Aug 2025

The KIDMAN 2025 campaign presents a series of refined fashion editorial portraits that emphasize sculptural silhouettes and tactile fabric details. Centered on a minimalist aesthetic, the work features model Beauïse Genç against a neutral, seamless grey backdrop. The photography, led by Mark Abegg de Boucherville, relies on soft, directional beauty lighting to define the structured tailoring of the collection. Creative direction by Benjamin Grillon and fashion styling by Ondine Azoulay unify the series, which oscillates between high-contrast monochrome imagery and crisp, saturated studio shots. The technical execution favors clean compositions that highlight fine details, including pleated textiles, sheer layering, and defined cosmetic looks curated by makeup artist Lisa Michalik.

Editorial