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Brand
KIDMAN
ProjectKIDMAN 2025 Campaign
Beauïse Genç crouching in a black textured sculptural dress and patent black heels against a neutral studio backdrop.

KIDMAN KIDMAN 2025 Campaign 2025

Associated creatives

Mark Abegg de Boucherville
Mark Abegg de BouchervillePhotographer
Benjamin Grillon
Benjamin GrillonCreative Director
Ondine Azoulay
Ondine AzoulayFashion Editor/Stylist
Lisa Michalik
Lisa MichalikMakeup Artist
Maxime Valentini
Maxime ValentiniCasting Director
Beauïse Genç
Beauïse GençModel

Tags

beauise gencsculptural black dressblack dressblack pumpspatent high heelshigh heelsblack patent shoes

Description

Captured for the KIDMAN 2025 Campaign, model Beauïse Genç crouches in profile against a smooth studio gradient backdrop. She wears a form-fitting black garment accented with voluminous, textured spherical cuffs and a matching textured hemline, paired with glossy black patent ankle-strap stiletto pumps. Directed creatively by Benjamin Grillon and styled by Ondine Azoulay with makeup by Lisa Michalik, the composition emphasizes clean lines, silhouette, and tactile fabric contrast under diffused studio lighting.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (80%)

Background

Grey Seamless

Context

Advertising Campaign