Kia: Sportsbar
Brand
Date
Nov 2024
Description
This cinematic commercial for Kia, titled Sportsbar, leans into a moody atmosphere to showcase the brand's vehicle integration. Directed by Lucky Day, the spot follows Adriana Lima as she navigates a dimly lit interior, utilizing a polished, live-action approach to capture the narrative. The project emphasizes a high-contrast aesthetic, building a dramatic environment that centers the vehicle within an everyday setting. It reflects a shift in automotive advertising by prioritising character-driven storytelling over traditional product-focused visuals.
Style
Horizontal, Cinematic, Moody, Polished
Industries
Color
Jet Black
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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