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Kia: X-Line (15)

Brand
Date

Oct 2025

Description

Kia showcases the X-Line Nightfall Collection in this automotive commercial, capturing the vehicle's movement through urban environments after dark. The production, helmed by Wild Gift, leans into a cinematic aesthetic through the use of low-key lighting and atmospheric cityscapes. The spot features a sequence of white SUVs navigating wet surfaces, interspersed with detailed shots of vehicle badging, interior controls, and jewellery. The execution utilizes slow motion and chiaroscuro techniques to highlight the refined design details of the X-Line range.

Style

Horizontal, Cinematic, Moody

Techniques

Low-key / chiaroscuro, Slow motion

Color
Pure White
Jet Black
Background

Street

Context

TVC / TV Commercial

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