Kia: Lovely Day – Music Production Showcase
Brand
Date
Sep 2025
Description
Kia showcases its current automotive lineup in this promotional video, moving through diverse environments from expansive coastal routes to vibrant urban centers. The production focuses on the interplay of exterior design and driver experience, utilizing close-up frames of LED lighting and internal cabin features. Developed in collaboration with sumo creative, the project leans into a high-energy aesthetic defined by saturated color grading and fluid live-action technique. The visual journey is anchored by an upbeat, driving soundtrack produced by Knob Music Studio.
Style
Horizontal, Commercial, Saturated
Industries
Color
Navy
Jet Black
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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